Windstar Embroidery Designs was a little known company from its foundation in 2005. But since that time, the embroidery designs company has consistently grown its online brand to become one of the finest and nationally-recognized homegrown companies to date.
As a validation of their credible reputation and goodwill, the Windstar Embroidery Designs has an A+ rating from the Better Business Bureau (BBB.org). This, in part, is due to Windstar Embroidery’s impeccable custom service, quality product, and passion for sewing machine embroidery designs.
The Core of Windstar Embroidery Designs
The core of the company’s output is softcopy designs of awesome machine embroidery patterns, sold on their online portal in common machine-readable formats. Windstar has become an authority and one of the most respected brands in its niche.
Their success has been fueled by their ability to offer machine embroidery designs for download, with an option to have the designs emailed to clients. Most definitely, their key driver to success is their website which has given the Marquette Heights based company a national face. This alone has brought in millions of potential clients, and thousands of extra dollars in income.
A Website Where Customers Come First
Apart from the awesome website though, there are probably many other factors that have turned this 2005 startup into a national giant. Such will prove invaluable in enabling any entrepreneur in the US grow their business to such levels and even higher.
First, Windstar has maintained some of the best choices for machine embroidery designs keeping the customers coming. Remember that quality is an addiction. Obviously, the team has managed to couple this with some awesome customer service and an infinite selection of creative ideas. Quality is the single most important consideration for any returning buyer of a product.
It is also noteworthy that practically anything one would want embroidered can be designed or found in their listings, placing them well above their competition. Although the designers have a bias for Christian and religious designs, there is a broad array of themes to choose from.
This ranges from holiday to animals to kids and flowers, or practically anything that will cross your mind, making them a one-stop shop. It is important to note too that the startup has tried to give their products a personality, and unlike other upcoming competitors, each design has a story. This obviously brings life into the merchandise driving even more sales.
Setting the Precedent for “No Minimum” Embroidery Designs
Against hostile ecommerce precedence, the company boldly set a ‘no minimum purchase’ limit on their portal. This practically created a source of simple designs for the masses, who are long tired of arm-twisting by huge corporations. On the same breath, there is no requirement for pay to be enrolled in the customer reward program. These two factors have given them a down-to-earth image admired by most ordinary folk. Some of these simple considerations have seen their customer base grow from one state to throughout the US and even abroad.
Finally, the business has a security assurance for those shopping, directly on their site. They provide many payment options including the most common credit cards. Further, they give their clients peace on their https portal and use of intermediary merchant certificates such as authorize.net to keep the customer financial information 100% secure. This Illinois business has defined a new level of ecommerce heights for ordinary business and many entrepreneurs would obviously do with insights and lessons from their great business model.