Janesville Gazette

ROCK COUNTY BUICK

Thu, 06 Aug 2009 04:00:00 GMT

ROCK COUNTY BUICK
Vince Lombardi once said, “Some of us will do our jobs well and some will not, but we will be judged by only one thing. The result.” In The Rock County Buick Pontiac GMC Honda Dealership’s case, the result of work done well is the proud celebration of their 70th anniversary.

ROCK COUNTY BUICK

Thu, 06 Aug 2009 04:00:00 GMT

ROCK COUNTY BUICK
and why Rock County Buick GMC really concentrated on Buick in the early sixties. Right about this time, small cars started their rise in popularity and GM began importing Opel from Germany. Rock County Buick GMC sold several hundreds of those cars in the sixties and early seventies, which was a quite a significant number in those days.

ROCK COUNTY BUICK

Thu, 06 Aug 2009 04:00:00 GMT

ROCK COUNTY BUICK
They had a used car lot separated from their body shop, which was in a separate location from their offices. Feeling like they’d outgrown their property, Rock County Buick GMC relocated and built their dealership at their current location on Milwaukee Street in 1969.

ROCK COUNTY BUICK

Thu, 06 Aug 2009 04:00:00 GMT

ROCK COUNTY BUICK
Other competing dealers were anxiously working to add Honda to their lines, however, when the Honda representatives came to town and saw all of the Opels that were dotting the cityscape; they reasoned that if Rock County Buick GMC could sell that many Opels, they’d do a spectacular job selling Hondas.

ROCK COUNTY BUICK

Thu, 06 Aug 2009 04:00:00 GMT

ROCK COUNTY BUICK
Honda, however, was unsure about their possibilities of success in Janesville, an obviously GM-dominated city..

ROCK COUNTY BUICK

Thu, 06 Aug 2009 04:00:00 GMT

ROCK COUNTY BUICK
Tina Liebetrau, Accounting and Office Manager says, “It’s a family atmosphere. Everybody knows everybody. It’s just a good working environment that stems from Dick on down. Dick is very hands-on, he knows what’s going on in every aspect of the dealership, and I think that because he’s such a hard-worker, that rolls down to everybody else.

ROCK COUNTY BUICK

Thu, 06 Aug 2009 04:00:00 GMT

ROCK COUNTY BUICK
Left to Right, Ricky Olmstead, Walter Gerke, Sharon Shanahan, Matt Binkley, Dave Griffin, Body Shop Manager, Mark Arnold, Justin Sendelback Al Hahn.

ROCK COUNTY BUICK

Thu, 06 Aug 2009 04:00:00 GMT

ROCK COUNTY BUICK
Left to Right, Randy Raiten, Eliot Stein, Parts Manager Mike Sweeny.

ROCK COUNTY BUICK

Thu, 06 Aug 2009 04:00:00 GMT

ROCK COUNTY BUICK
Left to right, Kim Plath, Kathie Taylor Tina Liebetrau, Office Manager.

ROCK COUNTY BUICK

Thu, 06 Aug 2009 04:00:00 GMT

ROCK COUNTY BUICK
Far Left, Chris Thomas, Sales Manager, Bernie Bailey, Internet Manager, Cecil Davis, Tom Stemm Tim Thompson Right, Andrea Budde, Christina Richardson, Bernie Zickert Walter Kopp.

ROCK COUNTY BUICK

Thu, 06 Aug 2009 04:00:00 GMT

ROCK COUNTY BUICK
Back row, Left to Right, Vong Ho, Mark Perkins, Marty Brubaker, Service Manager, Jared Redders, Dan Olin Adam Hansel Front row, Chris Botten, Matt Marvin, Gary Kruse, Jim Lauer Lief Sykora.

ROCK COUNTY BUICK

Thu, 06 Aug 2009 04:00:00 GMT

dealer’s inventory, they’ll see a difference in the product out there.” Another type of inventory is Eliot Stein’s area of expertise. As the Parts Manager, he’s in charge of the thousands of different parts for the many makes and models of Buick, Honda, GMC, and any other car that comes into be serviced.

ROCK COUNTY BUICK

Thu, 06 Aug 2009 04:00:00 GMT

number of different levels. With respect to GM and Honda, all technicians whether service or body shop, exceed the training requirements of the manufacturers. And in the collision industry, Mr.